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Saturday, June 15, 2024

After Musk’s takeover, 50% of environmentalists stopped using Twitter


<p>According to a recent study, after being acquired by tech tycoon Elon Musk, Twitter (now X.com) has lost about 50% of its environmentalist user base.<img decoding=”async” class=”alignnone wp-image-129254″ src=”https://www.theindiaprint.com/wp-content/uploads/2023/08/theindiaprint.com-after-musks-takeover-50-of-environmentalists-stopped-using-twitter-download-2023-08-17t174853.348-11zon.jpg” alt=”theindiaprint.com after musks takeover 50 of environmentalists stopped using twitter download 2023 08 17t174853.348 11zon” width=”1062″ height=”707″ srcset=”https://www.theindiaprint.com/wp-content/uploads/2023/08/theindiaprint.com-after-musks-takeover-50-of-environmentalists-stopped-using-twitter-download-2023-08-17t174853.348-11zon.jpg 275w, https://www.theindiaprint.com/wp-content/uploads/2023/08/theindiaprint.com-after-musks-takeover-50-of-environmentalists-stopped-using-twitter-download-2023-08-17t174853.348-11zon-150×100.jpg 150w” sizes=”(max-width: 1062px) 100vw, 1062px” title=”After Musk's takeover, 50% of environmentalists stopped using Twitter 6″></p>
<p>Musk paid $44 billion in October 2022 to acquire Twitter, the top social media outlet for discussions on the environment at the time.</p>
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<p>There has been a mass exodus of environmental users from the platform, according to a team of researchers who reported their findings in the journal Trends in Ecology and Evolution. This phenomenon could have significant repercussions for how the general public communicates about issues like biodiversity, climate change, and the aftermath of natural disasters.</p>
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<p>Twitter is the most popular social media tool for a variety of environmental interests to organize and communicate around advocacy objectives, share knowledge and ideas, and create new chances for cooperation.</p>
<p>The study team, which included biologists and environmental specialists, was located in the US.</p>
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<p>The research team looked at a sample of 380,000 “environmentally-oriented users,” which comprised a variety of conservationists who actively engaged in pro-environmental debates on Twitter about issues like climate change and biodiversity.</p>
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<p>Users were deemed “active” if they made at least one post on the site during a 15-day period.</p>
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<p>Compared to other “comparable online communities,” such as users who use Twitter to discuss general politics, the researchers discovered that only 52.5% of these environmental users were still actively using the service six months after Musk took over.</p>
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<p>There isn’t yet a platform that can compete with Twitter. Therefore, any changes in participation by environmentally conscious users poses important issues on where to measure environmental conservation debate and how to</p>
<p>mobilize the public’s environmentalists,” the study’s authors said.</p>
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<p>Twitter’s potential as a tool for outreach and study is up in the air.</p>
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<p>“For the benefit of primary research, applied environmental science, and academia, we need to establish partnerships across business, nonprofits, and academia to measure public interaction with the environment throughout social media platforms.</p>
<p>The authors stated that conservation and climate mitigation were important.</p>
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